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الأحد، 25 أبريل 2010

The reality of e-commerce and its advantages

Not find an Internet user any trouble in the memorization of the tremendous development and rapid e-commerce sites, if the reality of the Internet at the beginning of the launch reflects the birth sites of electronic publishing, which contains general information and outreach and information, the prevailing at the present time, we the new century, the prevalence of e-commerce sites, so sites Pure IT, added to their entries for marketing activities and services on the net and almost devoid of the location of the investment and financial activity, directly or indirectly.

The rates of increase in Internet users was accompanied by development and maintenance, content operating sites on the Internet, by adding online services and portals for e-mail and communicate with the site, in various styles and types of operating sites, according to the Foundation (Media Matrix), more than 15 education sector used in terms of the number of visitors was not until 1996 that contains any services relating to electronic commerce, but at the present time, all referred to educational sites offering the services of e-commerce (e-mail communications, General News, services related to hobbies, and information about business, and shopping on the Net)

It appears from the reality of market, technical, and reports of research institutions dealing with financial activities on the Internet, a significant increase in the use of e-commerce, and provides ample evidence of this, face competition (DELL) famous in the computer world has achieved a significant increase in sales on the net, has doubled its sales in 1998, and the increase rate of 14 million a day in the first quarter of 1999 increased by an average of 19 million a day, totaling 5.5 billion dollars during the first quarter, while 30 million at the end of 1999, the company expects to increase sales by 50% until mid-2000 .

The Company achieved (Travelocity) during the first quarter of 1999 net sales amounted to over 128 million U.S. dollars, or an increase of 156% of the amount of sales for the same period in 1998.

At first glance, the work of mediation and brokering via the Internet, Riper Jaffray suggests that the mediators were able to increase the number of customers for the fourth quarter of 1998 by 1.2 million, an increase in investment 100 billion U.S. dollars, up 49% daily.

The report estimated trade-American in 1998 of e-commerce between businesses (and not the marketing sectors of the consumer) will be increased to 300 billion in 2002 but check what was in fact much more, estimates that the new report of the U.S. Trade for the year 1999 indicate that the amount of revenue e-commerce will be 1.2 trillion in 2003. As for e-business for sale to the consumer, was the 1998 estimates indicate that it would amount to between 7-15 billion dollars for the same period, while it is estimated the subsequent point to achieve higher growth rates, because if passed the estimated numbers of fact, we find that the American report for electronic trading of 2000 of the U.S. Department of Commerce and the Office of the U.S. president indicates that the volume of sales activities of the organizations in the field of e-commerce amounted to 8.4 billion dollars at the end of the third quarter of 2000

Advantages of electronic commerce

There are many studies and articles dealing with the advantages of electronic commerce and the importance of the resort to and to adopt a pattern president of commercial activity in the era of the information high-speed, and we briefly introduce the main features of electronic commerce - one that concerns us most in the Arab - derived from the summaries of studies and reports referred to it as the next : -

Find ways of trafficking agree the information age

In the information age and the trend towards spending long hours in front of computers and web sites, merely an urgent need to agree trade patterns with features of the times and manners, from here enabled electronic commerce to create patterns of innovative means of management of commercial activity, like in selling through electronic means (RETIL E- commerce) and e-commerce between businesses (E-commerce business-to-business) and in both fields could be a comprehensive change in the way the performance of the service and product presentation, and to achieve the overall presentation of options for shopping.

Access to global markets and achieve a higher return than the traditional activities

The universality of e-commerce abolished the limitations and restrictions to entry into commercial markets, and thanks to the world as a market open to the consumer, regardless of the geographical location of the buyer or seller, if the international trade agreements (GATT, GATS, TRIPS) is seeking to liberalize trade in goods and services, e-commerce in nature to achieve this objective without the need for consensus and negotiation rounds, from here it was said that electronic commerce requires a concerted international effort to organize as they are typically not recognize boundaries and limitations and require that are not restricted to any restrictions.

Options to meet the customer at ease

Enable e-commerce companies to understand the needs of our customers and make shopping options in front of them widely, and this in itself achieve the satisfaction rate was high among customers not offered by means of traditional commerce, Valsbon can know the items, prices and features of each class and the comparison and evaluation of the product the subject of procurement in terms of how it meets the desire of the options buyer.

The development of trade performance and service

E-commerce, including the requirements of infrastructure, technology and strategies for financial management, marketing and relationship management and communication with others, provide an opportunity to improve the performance of institutions in various fields, providing a great service for enterprises in the field of assessment and reality and the efficiency of its staff and the safety and effectiveness of infrastructure, technical and program management training.

The growth of electronic commerce stimulates research to find new and improved methods for the use of coupons and electronic checks, and in the meantime, there are methods of new business thrive on the Internet that were not possible in the real world. For example, many companies sell specialized in dealing with corporate excess inventory online via Internet auctions. Predict the company, "Forrester Research," between the companies that auctions online sales will exceed 7.3 billion U.S. dollars this year alone. The most important thing with regard to online auctions is their impact on the price low, in the auction environment, can not producer or distributor to determine the price alone, price of the goods or service is determined only by a registered application in the market. Studies show that "" get support for the concept of e-commerce in all parts of the company is of the utmost importance. Can be obtained such support through the education of administrative staff, marketing managers and information technology, finance and sales officials so that the representation of all sectors of the company in the decisions taken on Electronic Commerce ""

This key feature of electronic commerce, which brings us to the opportunity to exploit this pattern of action to reach the markets may not allow traditional trade reached and projects of small capitalization may be suitable for investment opportunities in the Arab environment.

E-commerce and Arab markets

Do you entered the e-commerce business environment Arab???

Indicate Darsat research and statistical (14) that the Arabic language does not represent more than 0.5% of use on the Internet, and this is a major constraint to the success of trade of electronic shopping in the Arab region, The problem of language is an important factor restricting e-commerce activity Arabic, as that lack of awareness by means of electronic commerce and specifically the means of payment of the price through the techniques of cash and credit cards, and lack of trust on security aspects to protect the information represented the decisive factors in the weakness of the prevalence of this type introduced, for business activities.

The challenges in the field of building e-commerce Arab three dimensions: - after the first, the requirements for infrastructure, which is a challenge of a technical nature related challenges of building and developing human resources in the field of technical knowledge and challenges, strategies, project management information in the public and private safety deal with the language and requirements. But after the second is the challenges of building the legal actor, adapted to the reality of society and the nation, and perceived to exclude the impact on the existing foundations and rules of the legal system, a challenge was regulatory in nature, and then the third is the challenges of excellence, continuity and competitiveness, a challenge related to work or, more precisely the concept of business development (business development) and researcher at the Arab reality, note the growing effort in order to achieve the requirements and meet the challenges of these three dimensions, an effort with different institutions Arab in terms of performance, achievement and excellence, but we can not say that much has been achieved in these fields, as the still most Arab countries suffer from problems of infrastructure in the fields of computing and communication, rather than a shortage or lack of adequate investment of skills and qualified personnel to deal with the challenges of building technical actor, with a lack of strategies reconstruction courses of education in the field of technology, information, training and practical training and means of all, relevant to this dimension do not skip the majority of Arab countries, the problems of pricing policies for the allowance of communication service and services provided online, it is a critical factor in increasing the number of participants as this is necessary for the existence of a market of electronic commerce Arab, which is not only a market e-commerce sites, but in the base market of the user or customer, which allows the survival and development of this sites.

In the second dimension, organizational dimension and producer of the legal framework governing electronic commerce, it is so far did not stop the legislative institutions, the Arab in general, and pause coverage before the discharge of the information age and its effects on the legal system and there is logic legislation premature solutions and partial measures instead of comprehensive solutions, and we believe that the strategy of dealing with each of the topics of information technology such as trade, for example, electronic, must proceed from a comprehensive briefing by the relevant focus of research and place the measures, how legislation of electronic commerce, for example, is effective and appropriate if it is not the legal system recognizes for example, criminal protection of information from the dangers of computer crime and Internet , or if the legal system does not accept the authority of electronic means extracts the computer does not recognize the evidence in proof.

The third dimension, and on the development of e-business to ensure continuity and competitiveness, while it was based initially on expanding the area of business and to expand the size of the market of electronic commerce Arab, the building of enterprise e-Arab - as possible for us to follow - does not reflect the recognition of the real importance of this dimension and the public here only said that it's not just a presence on the web, because the presence without competitive ability and the evolution of the equivalent of a permanent presence, but may be the last option is less expensive and provides a loss of passive presence on the web.

However, hundreds of Arabic websites, by bypassing the problem of language, the adoption of the language of binary translation software and solutions, especially the Arab environment, able to enter the market of electronic commerce, has announced a number of banks in the forefront of major banks in the United Arab Emirates, to start providing their services online banking Internet, have also been common to establish Stores on the Web, most notably clothing stores and desserts, such as some shops and libraries of Egypt, as Featured Sites service-a comprehensive, informative and advertising and marketing of many commodities in the forefront of magazines and technology products of hardware and software, and projects are electronic markets (Platforms Web Hosting Sale mail) in Dubai, Kuwait and Saudi Arabia, Jordan, more ambitious projects of e-commerce is expected to be achieved plans developed well in the development of e-commerce market Arabic.

With the expansion of interest in the events of web sites on the Internet for the various institutions and commercial entities in the Arab world, sites, which was founded in previous years by adding services, electronic shopping and e-commerce services other studies show that the proportion of the growing e-commerce activities in the Arab environment to increase more rapidly is difficult to monitor, and forecasts indicate that all (7) out of (10) Arab parties develop a Web site, add site services within the marketing activities and media, and service within the scope of the concept of electronic commerce.

Following a comprehensive study conducted by the relevant governmental and private sector in the United Arab Emirates, the government reached that the most prominent obstacle to the spread of electronic commerce, lack of confidence the level of security based on the Internet and the fear of becoming the contracts and payments subject to catch the pirates, who direct their attention Ajermia great e-commerce sites, To overcome this major obstacle, in order to provide efficient infrastructure for the launch of electronic commerce, has been assigned the task of electronic commerce in the UAE Emirates Telecommunications Corporation - Etisalat Foundation, a private sector, which in turn launched a project (Comtrust), which provides integrated solutions for electronic commerce in the UAE and this, the UAE has responded to global guidelines to leave this activity to the private sector, and responded with the keys to development that stands in the forefront of providing the confidence of entrepreneurs and customers together on safety and security of electronic commerce environment when taking the points available to efficiency assume legal responsibility for the safety of solutions of assessments in the field of electronic commerce (15). But this approach does not mean that the environments of other Arab adopting binding, as it is important to assign the activity capable of taking and is able to achieve the confidence of the investment destinations and the customers.

Is it possible to ignore the e-commerce??

Reality and, detachments era of high-tech, and development of the use of technology, and the conviction grew by adopting a pattern of doing business and based and specific to the development, under the entry of most Arab countries the World Trade Organization, under the requirements of the international trade of the liberalization of trade in goods and services, and the entry of foreign companies, the Arab markets Kjhat real competition, and to provide electronic commerce to facilitate the operations of competition if there are machine to be performed and verified the requirements of the success of the projects, the ignored - instead it is an expression of the inability to acquire tools and dealing with the challenges of the information age - nothing more than exaggeration in the maintenance of traditional patterns that the researchers it will not last long, Traditional stereotypes of the trade, although it still is the menu, the structure of implementation turned slowly towards the use of electronic means, if the banks are still mostly dependent normal means in the implementation of the demands of customers, it relies on a system of techniques work the banking solve the technology day after day in all aspects of banking activity, which makes it ignore the e-commerce in this example, the omission to deal with the reality of the fact of these institutions. The same is contained on all sectors, is not shipping activity for example, implemented through a series of media and technical means, you stayed in the field of transport and tourism, the subject has not been converted into an automatization of technical patterns.

The world, which tends to bring technology in every field of human activity, mainly, vital services and services provided by the state, put e-commerce subject at the top of Topics agenda of development and progress, for all that, nothing more than to ignore e-commerce is not commensurate with our desire to deal with positive discharge to the era of information technology and possess the tools to address the negative impacts and discharge the era of globalization.

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